Today, people are calling for a green economy and low-carbon life. The high-priced packaging of mooncakes has become a commodity at the top of the storm. Many mooncake manufacturers report that the price of mooncake packaging has far exceeded that of mooncakes themselves, resulting in many packaging designs that have become beautiful garbage, consumers are unable to obtain substantial benefits, merchant profits have fallen, and a lot of resources have been wasted.
Mooncake machine manufacturers take everyone to analyze this phenomenon:
First, the price reduction of moon cakes and the bundling of gift boxes are basically controlled. As far as the price of mooncakes is concerned, the market has generally fallen by 30%, and the low and medium price points have become the dominant market. In recent years, the sale of tea, wine and watches in gift boxes has been basically controlled. Authentic mooncakes are closer to the needs of ordinary people.
The second is the thin box packaging, pay attention to environmental protection, try to recycle the moon cake iron box. In 2004, the iron packaging of moon cakes was mainly made of paper products and some iron boxes and wooden boxes. It is understood that in order to achieve the goals of "slimming down" and "environmental protection", companies have adopted the method of reducing the filling of foamed plastics in moon cake gift box tin boxes, using degradable tin box packaging materials or adopting new technologies. gy's air conditioner tin box packaging, and some manufacturers' mooncake machines have begun to recycle mooncake discs with compensation boxes.
The third is to pay attention to product quality, variety, and health and fashion. While emphasizing the quality of moon cakes , moon cake machine manufacturers also pay more attention to the development of new varieties of moon cakes, making moon cakes rich in nutrition and fashionable and healthy, such as fig moon cakes and corn paste moon cakes.
According to the current market characteristics of domestic moon cake machine manufacturers and the characteristics of moon cake packaging, moon cake packaging and even the entire food box packaging will develop towards brand specialization and green integration. First, brand specialization. After years of competition, various foods are in a high position in the food industry. Different consumers identify certain brands through their own positioning, while white-collar workers pay more attention to brands. Branded products are bought well, eat well, and delivered well. Their special and exclusive consumer groups are expanding year by year. The same is true for moon cake packaging. The unique composition, exquisite printing and different shapes of brand packaging can be said to be a good partner of the brand moon cakes. The second is green integration. With the vigorous development of the national economy and the continuous improvement of people's living standards, consumers are increasingly concerned about the quality of life, and the pursuit of health and return to nature is the general direction of future food packaging development. Not only moon cake companies, but also food companies such as bread, chocolate, cakes, pastries and other food companies have begun to choose automatic production lines that are pollution-free, green raw materials, computer-controlled aseptic, non-toxic, and no secondary pollution to ensure that green food does not change. . colour. At present, this is really a waste compared to the cost of making moon cake boxes. Coupled with improper handling, these moon cake boxes have become garbage, affecting environmental hygiene.
Green packaging is the only way for moon cake machine manufacturers to pack moon cakes. Low-carbon production is also a social responsibility that every enterprise should assume!
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